A Revenue Growth Model That Breaks the Price War Conundrum

Ditch price war by focusing on consumer psychology to win

Gabriyel Wong
Product Coalition
Published in
5 min readAug 31, 2023

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Picture of marketplace
Photo by Lisheng Chang on Unsplash

Off-line retailers often struggle with the challenges of getting more reach, especially with the presence of e-commerce platforms that offer convenience for shoppers in the comfort of their homes. However, retailers still play an important part in the entire shopping…

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